Complete Instagram Image & Video Size Guide for 2025

Do you want to make it big on Instagram in 2025? Do you want your feed to look as aesthetically pleasing as possible? If yes, then it is time to follow the new rules. Unless you are living under a rock (which you probably aren’t), you must have noticed that the Instagram profile grid size has changed! This change will influence how you create and post content on the platform. 

Yes, yes, at first glance, the change might seem unnecessary, but in fact, the newer version gives more space to the grid, and each of the contents looks and feels more engaging and inviting. And in retrospect, the square grid was too busy and crammed, although we all are bound to have a soft spot for it. So, if you want to take your Instagram to the next level, join us as we explore the complete Instagram grid dimensions for 2025. So, without further ado, let’s begin!

The Latest Instagram Grid Update: What Has Changed?

Simply put, Instagram has changed its grid from the traditional 1:1 square format to a 3:4 taller grid preview. According to Adam Mosseri—the head of Instagram—the square grid was cropping a lot of content. Well, the posts with just people’s faces and their foreheads cut off from the preview are quite common, and we all have encountered them daily. But now things are about to change. Let us check out the nitty-gritty of the new Instagram post sizes. 

  • Old Square Grid Size: 1:1 Ratio (1080 x 1080 PX) - This is ideal for users without the latest update and who still use the classic square grid; although, this number is going to be minuscule.

  • New and Taller Grid Preview Size: 3:4 Ratio (1012.5 x 1350 px)—This is recommended for all feed posts and carousels.

  • Stories, Reels, Instagram: 9:16 Ratio (1080 x 1920 px)—This is optimized for vertical, ensuring full-screen visibility.

New Instagram Dimensions: Things to Be Mindful Of

If you want to absolutely ace the new, taller Instagram grid, it is important to be mindful of a few things.

  1. You Cannot Upload 3:4 Ratio Content on Instagram

Yes, even though the new grid preview is taller, Instagram restricts the content dimensions to a maximum width of 1080 px and a maximum height of 1350 px (4.5 ratio). So, you should stick to the 4:5 for feed posts and carousels.

  1. Not Everyone Has the Update Yet, So Some Will Still See the Square Preview.

Secondly, not everyone has gotten the Instagram grid dimensions update yet. So, a lot of people will see your grid in square format. And, by now, we all know that Instagram is notorious for rolling out features slowly, and sometimes they don’t roll out to everyone, ever. So, make sure to optimize your content for both formats by centreing important parts of your visuals and text in the centre square (1:1) zone.

How To Create An Aesthetic Instagram Feed in 2025

Now that we have talked about the new Instagram post size, let us check out some easy tips you can follow to curate an aesthetically pleasing feed.

  1. Consistency Is the Key

Yes, consistency is the key to curating an aesthetically pleasing Instagram feed. You should choose a specific colour palette and stick to a consistent colour scheme for cohesiveness. For instance, you can pick 3 to 4 main colours and use them regularly in your posts. Likewise, you can also use filters and presets to keep your images in sync.

  1. High-Quality Photos Have No Substitute

If you want to make it big on Instagram, then you have to focus on high-quality photos and content. Natural lighting works best to create vibrant and clean photos. Likewise, you should also be mindful of the composition and the use of the rule of thirds and symmetry to create appealing shots.

  1. Your Instagram Feed Should Tell a Story

You should think of your Instagram as a gallery to create a story or pattern. For instance, you can use alternating colours or a three-image spread to tell a bigger picture. Likewise, you can share posts, such as a daily quote, a travel diary, or a monthly dump. 

  1. Use Carousels Wisely

Carousel posts are excellent for storytelling or sharing more detailed elements, such as a collection of similar-themed photos. You can use the Instagram introduction post of a carousel to capture the attention of the viewer and then build a narrative. 

  1. Captions That Talk

Lastly, captions play a big part in making your post and overall feed engaging. You should define your caption style, such as funny, poetic, thoughtful, etc., and use emojis to make things more fun and engaging.

Key Takeaways

So, there it was, an overview of the new Instagram dimensions. Whether you are an influencer, an aspiring content creator, or a small business, being mindful of the latest changes made by Instagram is very important. To take your Insta game to the next level, you can also take the help of tools like Trak Marketing. 

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